Brewsters
Every beer has a story to tell.

Brewsters has a pretty simple formula, really – combine beer that’s brewed with passion with an outstanding dining experience.

Client

Brewsters

Services

UI Design
Website Design

Year

2022

Tools

Figma
Adobe Illustrator
Adobe Photoshop

Role

UI Designer

Project Background

Our client has recently undergone a rebranding initiative and wants to refresh their website to align with their new brand identity. The current website is outdated and does not accurately represent the brand’s values and messaging. The client is looking to create a website that is modern, user-friendly, visually appealing, and aligned with the new branding.

Objectives

  1. Brand Alignment: The primary objective of the project is to create a website that accurately represents the new brand identity of the client. The website should have a modern and fresh look that aligns with the brand’s messaging and values.
  2. User Experience: The website should be designed to provide an excellent user experience to the visitors. The navigation should be easy to use, and the information should be presented in a clear and concise manner. The website should also be optimized for mobile devices to ensure a seamless experience across all devices.

My Role in the Project

  1. Understanding the client’s brand: I worked closely with the client to understand their brand values, messaging, and goals for the website.
  2. Creating wireframes and prototypes: Based on the client’s requirements, I created wireframes and prototypes to showcase the website’s layout, features, and functionality.
  3. Designing the user interface: My main responsibility was to design a visually appealing and user-friendly interface for the website. This includes selecting the color scheme, typography, images, and other design elements.
  4. Ensuring usability: I ensured that the website is easy to use and navigate for the visitors. This includes designing intuitive navigation, user-friendly forms, and clear calls-to-action.
  5. Collaborating with other team members: As a UI designer, I worked closely with other team members such as developers, content creators, and project managers to ensure that the website is delivered on time and meets the client’s expectations.

Results & Reflection

  1. The website accurately represents the brand identity and messaging, which helps improve the brand’s perception in the eyes of its customers. The visually appealing and easy-to-use website conveys a sense of professionalism and attention to detail, which can lead to improved brand trust and loyalty.
  2. The well-designed and user-friendly website leads to increased user engagement. Visitors stay on the website longer, explore more pages, and interact more with the brand’s content. The increased engagement leads to improved brand recognition and loyalty.