● Case Study

Creating a universal, modular website template for Dream

Overview

Client

Dream

Visit

vistacrossing.ca

Role

UX/UI Designer @ Flipp Advertising

Services

UX Research
UI Design
Prototyping

Tools

Figma
WordPress

Year

2024

Challenges

Dream, one of Canada’s leading real estate companies, needed a universal, modular WordPress template to streamline the creation of community websites for smaller-scale projects. The solution had to be flexible, easy to customize, and ready within a tight timeline to align with broader marketing campaigns.

Key challenges included:

Defining a scalable website structure (sitemap) adaptable to multiple projects.
Balancing customization options with simplicity for Dream’s internal team.
Designing modular components that ensured brand consistency and flexibility.
Delivering a fully responsive design optimized for all devices.

Processes

1. Defining Structure and Customization Scope

Collaborating closely with the client, account managers, and developers, I refined a universal sitemap and identified key customizable components. This ensured the template could scale across projects while meeting Dream’s branding needs.

2. Designing Flexible and Time-Efficient UI

I created a library of modular content blocks, each with at least two variations, enabling Dream’s team to mix and match elements without being overwhelmed by excessive options. Special attention was given to branding elements such as colors and typography to ensure consistency across projects.

3. Optimizing for Responsiveness

Every component was meticulously designed for seamless performance on mobile devices, ensuring an optimal user experience regardless of screen size.

4. Collaborating with Developers

Working iteratively with developers, we ensured that customization options—especially for branding—were intuitive and technically robust, allowing Dream’s team to easily implement changes without coding expertise.

Results

The modular WordPress template empowered Dream to efficiently launch community websites while maintaining brand consistency. Following the successful launch of the Vista Crossing website, the template was adopted for other communities like Élan in Beaumont, streamlining workflows and reducing development time.

By focusing on scalability, flexibility, and ease of use, this solution became a valuable tool in Dream’s digital strategy.