● Project

Website Design for Precon

Overview
Client

Precon

Visit
Role

UX/UI Designer @ Flipp Advertising

Services

UI Design
Prototyping

Tools

Figma

Year

2022

Challenges

Precon, a leading supplier of precast concrete to Canada and the United States since 1980, needed a complete website overhaul. The previous website lacked engaging content, visual appeal, and did not reflect the company’s progress, achievements, or innovative approach. The goal was to create a seamless, user-friendly platform that highlights Precon’s commitment to excellence, superior customer service, and industry leadership.

Results

Collaborating with a senior UX/UI designer who established the general design direction, I designed a modernized website that reflects Precon’s updated branding and delivers a stronger, more consistent brand image. The new platform supports the sales team by showcasing the comprehensive product range and company culture while attracting top talent through a dynamic display of values and passion. This redesign positions Precon as an industry leader while enhancing its ability to connect with clients and future employees.

Homepage
Product List
Product Details
Vertical Tabs
Desktop Footer
Interactive History Timeline
Responsiveness
*The designs showcased here represent the state of the website at the time of its launch. Since then, the website may have undergone updates or changes by other teams or organizations. The visuals and descriptions reflect my contributions during the project’s design phase.
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