● Case Study

Refreshing the Salisbury Village Website

Overview

Client

Salisbury Village by Avillia Developments

Visit

salisburyvillage.ca

Role

UX/UI Designer @ Flipp Advertising

Services

UX Research
Wireframing
UI Design
Prototyping

Tools

Figma

Year

2023

Award

Best Website @ 2024 CHBA Edmonton Region Awards of Excellence in Housing

Challenges

Salisbury Village, a well-known and sought-after community in Sherwood Park, had not updated its website since its launch in 2015. In late 2022, Avillia Development, the community’s developer, sought to modernize the website with a refreshed design that aligned with their other community websites. The goal was to create a visually appealing and user-friendly platform that catered to various audiences, including prospective homebuyers, current residents, and builder partners.

Key challenges included:

Revamping the website with a fresh and modern look.
Aligning the structure and design with other Avillia Development community websites.
Ensuring community information was easy to access for all target audiences.
Optimizing the design for responsiveness across all devices.

Processes

1. Crafting an Optimized Sitemap

I analyzed other Avillia Development community websites and mapped out the typical user journeys of homebuyers, residents, and builder partners. This research informed a streamlined sitemap that ensured key information was easily navigable for all target audiences.

2. Designing a Modern UI

Using Salisbury Village’s refreshed brand guidelines, I explored multiple design directions before creating high-fidelity designs for the entire website. Mobile responsiveness was embedded throughout the design process to ensure usability across devices.

3. Prototyping Interactive Components

I developed prototypes for interactive elements such as maps, popups, and animations. These prototypes provided clear visual references for how these components should function in the final implementation.

4. Detailed Developer Handoff

To ensure seamless execution, I provided developers with comprehensive handoff files that included detailed specifications for layouts, typography, animations, and responsive behavior.

Results

The Salisbury Village website successfully launched with a refreshed look and feel that aligned with Avillia Development’s broader branding strategy. The new design offered an intuitive user journey, making it easier for all target audiences to access information. The project’s success was recognized when Salisbury Village won Best Website at the 2024 CHBA Edmonton Region Awards of Excellence in Housing. This award highlights the effectiveness of the redesign in delivering an engaging and user-friendly digital experience.